A free telephone hotline is indeed an essential element of a complete and adequate product recall communication strategy. With the communication options available through web and social media, many companies believe that adding a phone line to their communication strategy is not necessary anymore. On the other hand, since social media platforms are not only able to spread the word to a large audience, but also to amplify negative messages, they can have a very damaging effect on a company's corporate image.
With toll free emergency numbers you have more control over the reactions of your customers than with social media. First of all, you allow people to complain or ask questions for free, which will calm and reassure them. Moreover, a telephone conversation allows for direct communication with which you can immediately answer all your client's questions and take away his concerns. Thereby, you prevent this client from complaining on social media where the various channels and discussions will quickly grow beyond your control.
Below a few freephone solutions for the Food & Beverages Industry:
0-800 / ITFN Phone Services (International Toll Free Number)
Several big players in the food industry have already realized the great use of freephone numbers. They usually offer national freephone numbers in case of emergencies or product recalls. Freephone numbers however are not exclusively designed for the big brands, on the contrary: they are useful and available for any company that wants to provide excellent customer service.
00-800 / UIFN Phone Services (Universal International Freephone Number)
Whereas national freephone numbers can be dialled only from one country, 00-800 universal freephone numbers can be dialed from any country, provided the number is activated there. Thus, with a 00-800 prefix you need only ONE phone number that can be communicated to your clients all over the world and can easily, and instantly, be activated in case of an emergency.
00-800 as International Emergency Number
If you are active in 15 different countries, for example, and you have to make an international recall because traces of a cleaning product were found in an international shipment of your canned fruit, a single 00-800 number with an online Call Traffic Dashboard will enable you to instantly record messages in 15 different languages informing the clients of the event, and place them in your IVR Menu. This can be done within the first 30 minutes after you have discovered the need for this recall.
With the help of intelligent routing, the calls of your clients will be rerouted, according to their origin, to your multilingual call centre where their questions are being answered in their own language. Thereby, your company does not have to deal with a sudden increase of calls on its normal landlines. In other words; a 00-800 freephone number allows you to take control of the emergency and focus solely on solving it as quickly as possible.
Be sure too estimate your Total Cost of Ownership: get your quote online or contact us today. And don't forget - the return of your customers is the ROI!
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Industry Solutions and B2B Insights: http://www.tollfreenumberblog.com/
Universal Freephone Number: 00-800-00123456
Vanity Number (US): 1-888-WE FORWARD or 1-855-444-3210
Toll free (Unit. Arab. Emir.): 0800 0176002
Toll free (Russia): 810 800 260 810 12
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